Earlier this week we made a number of updates to the Yahoo! Finance message boards. Among them was a move to the latest identity management system being used across much of Yahoo!. While there were some strong user benefits of this feature, it created a lot of confusion and we didn’t communicate with you as much as we should have. Based on your input, we have rolled back to the previous way of managing and displaying your identity on the message boards.
Over 20 million people come to Yahoo! Finance each month and many of you visit one or more of the nearly 1 million Finance message boards. Some use the message boards as a source for company research or to share investing tips and strategies. For others it’s just a source of entertainment.
Regardless of your reason for visiting, it’s essential that your virtual identity is protected and that you can trust that the authors of the messages you read are who you think they are. Many of you have been using the Finance message boards for years, have developed reputations based on your insights and have even built friendships. Your identity is your personal brand on the message boards and it must be protected.
Unfortunately, communities this large and focused often become the target of abuse. That’s certainly the case for the Finance message boards. Efforts earlier this year helped to reduce the incidents of reported abuse by 45% but we still have a long way to go. We’re also constantly working to improve other issues like message boards that are missing when there is a new ticker or a ticker change.
Issues related to abuse and privacy are what prompted the new features this week. As soon as we saw your reaction, people across the organization immediately began evaluating a number of solutions and ultimately decided to remove the new feature.
You have our commitment that any future changes like this will be clearly communicated well ahead of time, that your voices will be heard and that your input will help guide the final implementation. We ALWAYS welcome your feedback and suggestions.
The Yahoo! Finance Message Boards were updated yesterday to support improvements in the way that user profiles can be used. In addition to new features, these updates are designed to help protect your identity, to give you more control and flexibility, and to prevent spam and abuse. For more information on Profiles please visit the Profiles blog.
We want to make it very clear that your privacy and user experience are extremely important. You can still post and reply to messages without publicly exposing your personal information. However, the process has changed a bit. This post provides a step-by-step tutorial. Most of these steps will only need to be completed once.
In order to post or reply to a message on the Yahoo! Finance Message Boards, you need to be signed in to a Yahoo! account.
You can choose to post your message using your primary name or a private alias. If you prefer to use a private alias, users on the message boards will only see your alias name and it will not link to your profile. This tutorial will show you how to create and use a private alias on the message boards. Of course, if you prefer, you can also simply change your full name and display name in your profile settings. Additional information on aliases.
1) Visit your Profile page: http://profiles.yahoo.com
From your profile page, select ‘View Account Info’ from the ‘Account Info’ tab.
On the Account Info page, scroll down to the ‘Account Settings’ section and select ‘Manage your Yahoo! aliases’.
On the ‘Manage your Yahoo! identities’ page, click ‘Add an alias’ then enter your desired alias name and click ‘Save’ to the right.
You can control how people find you and how your aliases are displayed by then visiting the settings page: http://profiles.yahoo.com/settings/peoplesearch
Uncheck any aliases that you want to remain private then click save.
Now, when you go post or reply to a message on the Yahoo! Finance Message Boards, you’ll see your identities listed in the ‘Identity’ dropdown box.
If you want to keep your identity private, be sure to use the alias that was unchecked in the previous settings page. Messages that are posted using a private alias will not display your name or profile information and will not link to your profile. Look forward to seeing your posts!